Prior to the 2005 MLB season, Baseball Prospectus had the following to say about Zack Greinke, a 21-year-old starting pitcher for the Kansas City Royals:
With apologies to Jon Landau, we have seen the future of pitching, and his name is Zack Greinke. There are two sets of opinions on Greinke. There’s the camp that thinks all the talk about him being the most unique young pitcher of our generation is overblown hype. Then there’s the camp of people who have seen him pitch.
Greinke, they would go on to say, possessed not only an All-Star caliber arsenal, but also a crafty pitching style which was perhaps unique in the game, especially among pitchers his age and with his ability. Though he could throw a mid-90s fastball, he preferred to sit in the upper 80s, sacrificing speed for impeccable control. He was prone to quick-pitch batters to catch them off-guard, teasing them with a slider or cutter before making them look foolish with a big sweeping curveball that dipped into Tim Wakefield territory.
That spring, the Royals decided that they could squeeze considerably better results out of Greinke — he’d posted a 1.17 WHIP his rookie year, but struck out “only” 6.21 batters per nine innings — if they tinkered with him a little bit. And so they did, encouraging him to throw the ball harder and eschew some of his former style. His WHIP ballooned to 1.56, thanks to a walk rate that was nearly twice what it had been in his rookie season.
Just 22 years old, Greinke appeared broken. That winter, he was diagnosed with a “personal mental health condition.” The Royals placed him on the 60-day DL and he essentially disappeared for the 2006 season, returning later in the year to make starts in AAA after undergoing treatment for what would eventually be revealed as Social Anxiety Disorder.
Greinke would essentially reemerge as a starter at the beginning of the 2007. He was throwing harder, and from a statistical standpoint, matched the success of his rookie season. In 2008, he was even better; still just 24, his return had gone largely unnoticed by the national media. That wouldn’t be the case for much longer: Greinke set the baseball world ablaze at the beginning of the 2009 season, and between the end of 2008 and beginning of 2009, he went 38 straight innings without allowing a run, capping the streak off with back-to-back complete game victories. At 10-3 with a 1.95 ERA and 114 Ks in 115 innings, he’s the early favorite for the AL Cy Young Award.
What, if anything, does this all mean?
Greinke’s condition — Social Anxiety Disorder — is psychiatric condition that affects, by most estimates, approximately 5% of the adult population in America. Usually brought on by situations of intense (real or imagined) social scrutiny, it’s characterized by excessive sweating, nausea, stammering, and in some cases severe panic attacks. It can be specific (only brought on by certain situations) or generalized. He was a highly-touted young prospect who came to the majors, encountered intense stress, and essentially wilted. He disappeared from the game, underwent some form of treatment, and then reemerged the dominant force many imagined he’d become in the first place.
The problem here, of course, is that this all sounds very wishy-washy to the majority of those who care to watch and have an opinion on the matter. During that difficult 2005 season, Greinke was paid about $330,000 to pitch relatively poorly for the Royals. He was paid money — a lot of money, by most everybody’s standards — to play a game, a beautiful game, a cherished American game. Wasn’t that good enough for him? A normal person wouldn’t be given reprieve by their boss for feeling anxiety — why should this guy, rich as he was, and playing a sport where we expect men to be men, be afforded such a fairy-pants luxury?
The criticism was, and still is, very easy: grow up, you big baby, and deal with your failures, just like the rest of us normal folk do. If you can’t take the pressure, you don’t belong; go push papers back in Orlando.
Then, there are the results.
Zack Greinke, snowflake that he was, is embarrassing your favorite hitters right now, and at 10-3 might be the best pitcher in the American League. He was featured — knock on wood — on the cover of Sports Illustrated earlier this year, and hasn’t skipped a beat, even with the national spotlight now officially on him. So can you really say that whatever happened, whatever he took time away from baseball to do, whatever he’s currently doing to help himself cope with the pressure, is all some big scam? Some fraud perpetrated by the oversensitive clinical zeitgeist that’s wrapped the country in its big pink Snuggie? Or, heaven forbid, was Zach Greinke cured?
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Though he’s something of an afterthought in the minds of most baseball fans, many will recall that in the first half of the decade, Khalil Greene was considered a very good prospect. The Clemson product was drafted by the Cubs in the 14th round of the 2001 draft, but elected to return to school to complete his senior year. The decision certainly worked out: he posted a crazy 470/.552/.877 line in 2002, offensive stats which accompanied by his excellent defense at shortstop earned him USA Baseball’s Golden Spikes Award and a first-round selection by the San Diego Padres, who gave him a $1.5 million signing bonus. He finished out 2002 playing for A+ Lake Elsinore, posting an .893 OPS alongside then-teammate Xavier Nady.
Greene was a September callup in 2003; the Padres, lacking a better option at short, opened 2004 with Greene as their starting shortstop (incumbent veteran Ramon Vazquez was sent to the bench). Batting 8th in a lineup that included Sean Burroughs, Phil Nevin, and Ryan Klesko, Greene had a solid rookie season and managed a .795 OPS in 139 games. His defense was not spectacular (.965 FPct was fifth-worst in the majors) but he stood out in his rookie class, taking home second honors in the Rookie of the Year voting behind former teammate Jason Bay.
Then his career basically stalled. His 2004 season started a four-year period during which Greene batted a pedestrian
.256 with a .313 OBP while averaging just 497 plate apperances per season thanks to many handfuls of minor injuries. He did showcase decent power, especially on the road: he hit 15 homers in each of his 2004, 2005, and 2006 seasons, two-thirds of those homers coming away from Petco’s power-stifling confines. In 2007, Greene finally logged 600+ appearances at the plate, popping 27 homers to go along with his a tepid .254 average. Almost half of his 2007 home runs (44%) came at Petco.
There were some underlying signs of a gradual change in approach. While he spent those years battling cold stretches by tinkering with his stance, his selectivity at the plate waned: the percentage of balls outside the zone that he swung at increased with each passing year. Of those bad pitches, he made contact with about half. There are two types of hitters who can sustain success while swinging at high percentages of bad pitches: those who make up for it with tons of power (like Alfonso Soriano), or those who are just exceptionally good at hitting bad pitches (like Juan Pierre). Greene, despite his modest HR totals, was neither of those things.
In 2008, the bottom fell out. After parlaying those 27 homers into a 2-year $11m deal with the Padres, his average plummeted to .213 while his HR rate dropped over 40% from 2007. Greene’s discipline at the plate suffered further, and he struck out five times as often as he walked.
July 30th of that season would be his final game in a Padres uniform. Playing shortstop and batting 8th against the Diamondbacks, Greene grounded out twice to the left side of the infield – one going as a double play – and then struck out swinging against Dan Haren in the 7th, his 100th K of the year. Following that at-bat, he returned to the clubhouse and punched an equipment storage container, fracturing his hand in the process. He was replaced in the game by Edgar Gonzalez; the Padres, trailing 5-3 at the time, would go on to lose 7-3.
An ugly back-and-forth between Greene and the Padres ensued; never one to be particularly comfortable in the spotlight, the shortstop was now involved in a public battle over his salary, which the team attempted to recover after Greene’s self-inflicted injury ended his season. Already in salary-dumping mode, the Padres had all the more reason to move Greene; they traded him in December to St. Louis for bizarro rightie Mark Worrell.
At this point, Greene is by no means a newcomer to the game; after breaking into the bigs in 2003 at age 23, he’s logged almost 2,800 plate appearances between the Padres and the Cardinals. His career line of .245/.302/.423 is unsightly, and has not earned him much sympathy in the month since this story has broken. Where, many ask, was this anxiety when he was doing well? The more obvious question to me is: why now? It’s been a very up-and-down ride for Greene, with an emphasis on the down: random variance in production is to be expected, but he’s made frequent habit of plummeting below the mendoza line. Could his slumps hold any clues to his breaking point?
There have been 18 points throughout Greene’s career at which his 10-game average has cratered below the .150 mark. Three of those “craters” were also associated with dips in his 20-game average below .150. Though Greene, prone to these bouts of poor play, has been streaky throughout his entire career, these prolonged extreme dips in his production are a relatively new phenomenon. He’d always bounced back to mediocre before; now, he’s really wallowing.
Two of these three dips — those occurring on 7/18/2008 and 5/27/2009 — seem to be closely tied to Greene’s apparently exceptional levels of anguish. Two weeks after the 7/18/2008 crater was when Greene punched the storage locker. The timing there did seem off: Greene had actually raised his average a bit prior to that game, and his 20-game strikeout rate (then 3.4 AB/K) was not too far below his career rate (4.6 AB/K). Still, it was obviously out of frustration over his poor play that Greene lashed out, and it can be seen that he was playing exceptionally poorly at that time.
The second bout of problems, his being placed on the DL with an “anxiety disorder,” occurred around the 5/27/2009. Not only was he playing some of the worst baseball of his career, he’d also been basically relegated to a utility role on LaRussa’s squad, and had been the subject of some trade rumors. This was all too much for Greene, who actually tried to come back , went 5-25 with 3 HR, and then was returned to the DL with Social Anxiety Disorder.
What about his first foray into Batting Average Hell? That occurred at the end of the 2006 season, when he missed time with a lingering finger sprain (he sprained it swinging a bat, then was hit in the hand by a Brandon Backe pitch when he attempted to return to the lineup after a few games off). The sprain severely hampered his offensive output: the Cardinals were simply killing themselves with Greene in the lineup, as he went 1-23 with 10 strikeouts to finish the 2006 season. We can give him the benefit of the doubt: this particular extended slump appears to have been related to the finger injury (he’s missed 155 games over his career due to injury, an amount which encompasses almost a full season’s worth of games; actually, Greene has never played 155 games in any season).
It’s somewhat absurd, of course, to pretend that still-mysterious mental disorders can be studied in any meaningful way by looking at such crude statistical measures. This is what we have, though, and aside from a very loose correlation, we can’t make any meaningful armchair diagnoses. So did Greene have these problems prior to arriving in St. Louis? What, if anything, set him off?
It’s entirely possible that nothing really changed in Greene. We don’t know if he approached the team, or the team approached him: it’s entirely plausible that someone on staff thought they saw something troubling in his demeanor and set the process rolling him- or herself. The organization might be slightly more inclined to notice these things: Greene’s current teammate, Rick Ankiel, who famously imploded during the 2000 NLCS in front of a national television audience and whose setbacks were so severe that he had to abandon pitching altogether, has basically recovered from a far more public nightmare.
Complicating matters is the fact that we can’t really say for sure who Greene is as a player – and neither can he. He had an accomplished college career, but in truth, has never excelled at any professional level. Is his poor hitting caused by anxiety, or is his anxiety caused by poor hitting? Many have made careers of being slick-fielding offensive failures; does Greene’s embattled exterior mask the innards of a good-glove-no-stick infielder who’ll occasionally run into 10-20 homers per season? It’s possible that he holds himself to higher standards than he’s destined to ever achieve, and that he’s basically been unable to cope with what he is.
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This all sounds somewhat strange, this business of players having to understand things like value, much less comprehend and accept their own value. Once upon a time, if a little rocket-armed right-hander couldn’t handle pitching games all year, he was a failure, a weakling, the stuff of boorish clubhouse jokes strung up on beer-stained breath. Then someone came along and decided that maybe there should be such a thing as a relief pitcher, and that maybe some of these kids who couldn’t throw 200 innings could throw 80 and be really, really good at it. Suddenly, the reliever was born, and from that radical thought, the closer. Now, some of the most feared and respected pitchers in the game — Joe Nathan, Jonathan Papelbon, and the best relief pitcher in baseball history, Mariano Rivera — are in fact failed former starters. Sixty years ago, Mariano Rivera is just a dumb fisherman who couldn’t hang with real men. Now, he’s a legend.
Often, their shoulders simply couldn’t handle the load. It’s easy to forget how absurd the notion of pitch counts once was; now, if you aren’t up on keeping your pitchers healthy, you’re seen as an idiot. Some still disagree with the concept of protecting pitchers from excessive physical stress, but those stalwarts are very much dying off. And it’s not just pitchers. It used to be that injuries were seen as a sign of some nonspecific “weakness” in a person’s fortitude. Now, the diligent prevention of them is big business. Ignoring a physical injury isn’t a sign of strength, it’s a sign of stupidity, one that costs teams ballgames and millions of dollars (look at what some are whispering about the Yankees’ treatment of A-Rod’s injury).
Mental disorders are essentially uncharted territory. If Cubs fans could go back in time and collectively give Mark Prior’s shoulder a hot, therapeutic massage with some garish pink vibrating implement, they absolutely would, pride and toughness be damned. It is difficult to say exactly what the difference is between a physical issue, like a weak shoulder, and a mental issue, like a weak sense of self-worth. We can test for the former, and while some say we can test for the latter, it still doesn’t feel right to us. This might be because it’s already been so embraced — and almost certainly abused — in other areas. Suddenly, common mental disorders like SAD and ADHD aren’t legitimate medical conditions, they’re excuses used by lazy parents to shield their coddled sons and daughters from the altogether normal pressures of childhood. We see a ballplayer claiming to have the same problem, we make a connection; this guy is just making excuses. It’s totally natural. But is it right?
Football players are famously given Wonderlic tests during their young careers. Most would bluntly argue that the tests are designed to see if that big, hulking quarterback is smart or an idiot; mental deficiencies are cutely expected and dealt with in sports where men are often measured by the force with which they are able to hurl themselves about. Really, they test intelligence, logic, and decision-making abilities, or they’re supposed to. Even then, a poor Wonderlic score is not a sign that a person isn’t cut out to play football.
It’s not difficult to see a world where baseball teams start paying attention to this sort of thing, assessing both mental quickness and fortitude alongside their physical counterparts. While society can’t even really decide what a person’s mind “should” be like (because really, there’s no answer to that question), teams are already paying attention. They’re The “Disabled List” has been somewhat radically re-purposed to handle players dealing with stress- and anxiety-related issues; in addition to Greene, Dontrelle Willis, Joey Votto, and Ian Snell have all thusly missed time this year.
It will be a very long time before baseball considers a chronic personality issue in the same way they treat a chronic hamstring issue, but it’s reasonable to expect that it will happen. Until then, it’s worth plenty of discussion. We’ll never stop worshipping our favorite players, because god dammit, we want to. That’s what makes all this steroid business so troubling: you’re making it too damned hard for us to love you. And so we may as well ask ourselves what we really want from these guys. We are willing to pay you all sorts of money so that we can sit around and watch you play baseball. Most of us would like you to do this without taking anabolic steroids or HGH or any other dubious creams, ointments, pills, or injections. Do we also expect stone-faced toughness at all costs in the face of adversity? We no longer hiss and spit when shin splints disable our favorite lumbering first baseman. Will there come a time when a monthlong stress-induced DL stint isn’t met with indignant scoffing?
Zach Greinke and the Royals may have done something relatively revolutionary, if we ever come to deciding that what they did was a model for success. There will always be decisions to make. We can’t keep paying for your surgeries if you can’t throw a strike to begin with, and maybe Khalil Greene is just not good enough to be paid $6.5 million to undergo counseling. Baseball, at some level, will embrace this. It’s about talented superstars and winning organizations. If the next Tim Lincecum needs a little help understanding how to deal with his situation, why shouldn’t we as fans demand that our training staff gets right on that?




That time, thankfully, is not now. In fact, we like to tell ourselves that it is quite the opposite: now that we’re paying such hawkish attention to the big anabolic meanies, the artisans of old-world skills such as – gasp – defense are suddenly hot properties. It is, ostensibly, how the Rays were able to be so successful last year, and how teams like the Mariners – who will start an outfield of Endy Chavez, Franklin Gutierrez, and Ichiro Suzuki – are earning pre-season hype as the this year’s surprise sleepers. A run saved, as they say, is just as good as a run earned (and currently costs a lot less).
some positive thoughts around the league. So he essentially did that, but unfortunately for him (and the Braves), this was mostly smoke and mirrors. In 182.1 IP, he only managed a woeful 100 strikeouts, walking 72 in the process. He induced a lot of ground balls, though, and in that way was able to limit damage.
him compete for a spot in the rotation, and when spring training began, they slotted him in as a starter. He absolutely was mauled all spring training long, surrendering 25 earned runs in 25 innings and looking every bit the overmatched pitcher that he’s been since his rookie year.
Fans have been struck by this news as a child is struck when he is told that not only is Santa Clause fake, but that the man they thought was Santa Clause was actually a whitewashed Afghani who implanted a large bomb in their ear that is going to detonate on their 18th birthday. For sportswriters and pop culture critics, this is the filet mignonof stories, the easiest of moral pulpits to climb upon and proselytize. Emotions range from shock to anger to disappointment. Seething viewers yearn to tear the accused apart, limb-from-limb, until they have rid the sport’s gene pool of the kind of nefarious selfishness that surely courses through the testosterone-inflated bodies of the Dark Era’s exaggerated sluggers. This is a sad, misguided, and altogether unintelligent quest for culpability. No grand individual failures by any specific players have occurred here. What we have is a failure of a professional sporting organization, of union leadership, and of a national body of fans in general. It is a lesson in mass incompetence, and the furor of a nation is providing an unwitting yet altogether perfect crescendo.
Let’s discuss the claim that he didn’t know exactly what Performance Enhancers he used back in Texas. Is this likely? There exists the widespread belief that if you are paid for your physical fitness, as an athlete basically is, it is incomprehensible that you would not hawkishly account for everything you ever did that might impact that fitness in some way. To think this way is to hold the human being behind the player to a different set of standards and expectations that you hold other humans to. Any person will take the time to do a certain thing when and only when it is beneficial for him to do that thing above all other things. There are two economic principles at play here – opportunity cost and rational ignorance.
Also important is 2.i, which states that a positive test has no disciplinary consequences. Rodriguez knew that he’d tested positive, but also knew that per the CBA, he could not be disciplined by Major League Baseball for doing so. Only in the court of public opinion could he be held accountable for his past discretions, and so he did what any human being would do in his situation: he lied. He lied because he had the implicit backing of Bud Selig and Donald Fehr and Gene Orza to do just that. Had he told the truth, he would have been punishing himself for something that not even MLB or the MLBPA saw fit to punish him for. He would have been sacrificing his own career and, because he was perhaps the league’s best player, the careers of any and all of his contemporaries. He knew that to indict himself was to indict the era, to open the floodgates to the shadow of doubt that would irreversibly entrench itself over every single person to ever don a uniform during those years. And for what? Ethics? A clean conscience? Why would he care about those things? He is a self-absorbed star, and while that may be annoying, there is nothing unethical or illegal about it. For being himself and doing what he does, grown men are willing to make him a financial god amongst men (by the time his career his over, his career salary will likely total over $450 million). Jeopardizing that wouldn’t have been honest. It would have been insane.
Maybe you can make the argument that part of the reason you pay the athletes so much is because when you want to be able to shoot them down, you can do so without intelligent cause or reason. Fine. You demand your highly paid entertainers to be, amongst other things, ready-made sacrifices. But understand that you sound like an idiot when you do so, which is of course your right as an American, but as a national attitude is one that is not sustainable. What treasures, after all, have our largesse so recently turned to rot? So confident are baseball’s decisionmakers in our collective ignorance that Bud Selig
The death of the lifelong Hometown Hero is frequently and roundly lamented by sports enthusiasts. Fans – most of whom are too young to have actually experienced the halcyon era they pine for – hearken back to the days of career one-teamers, players who come up with an organization, have long and productive careers for them, and then retire and take that uniform to the Hall. This is a career path carved half from reality and half from myth. When a star prospect takes to the field for the first time, fans don’t think “Gee, I hope we buy out a few years of free agency and then trade him when he gets older and really expensive.” They imagine a twenty-year tenure littered with World Series titles, a young-at-heart veteran who still hustles for the home crowd, a weathered face waving the team cap at a stadium of adoring fans.
(There is no shortage of General Managers who overspend on bad veterans. But let’s assume away insanity for the time being.)
Though it’s been speculated that Varitek is now 
Travis Snider was born on February 2nd, 1988, in Mill Creek, Washington, a small affluent community in the northwestern corner of the country, approximately 20 miles outside Seattle. Running lengthwise along a large country club, the city is home to Henry M. Jackson High School, a perennial baseball powerhouse (the local Little League team also frequently makes the national tournament). When Snider was a boy, his father was president of the local Little League chapter; the two would spend countless hours together, at Travis’ insistence, playing baseball. By the time he’d reached high school, the powerful left-handed slugger was a local star on the football field and the baseball diamond.
Though he received a baseball scholarship to attend Arizona State following his senior year, he decided to turn pro when the Jays made him their first-round pick in the 2006 draft, giving him a $1.7m signing bonus. Toronto took him 14thoverall; Snider was part of a star-packed first round draft class that included Evan Longoria (TB), Clayton Kershaw (LAD), Tim Lincecum (SF), Max Scherzer (ARI), Chriz Perez (StL), and Joba Chamberlain (NYY). Elite company means little, especially in baseball, but Snider quickly began justifying the risk the Jays took in drafting a high school player (the team hadn’t taken a high schooler first round under Ricciardi’s watch, though his drafting prowess
project as even an average big-league defender (though his arm is considered to be good). To his credit, he suffered no miscues in his innings with the big club last fall. Snider is currently penciled in as the Jays’ starting LF in 2009, the team apparently preferring his defense to Adam Lind’s, another young hitter with questionable glovehandling abilities. They’ve told him to
There
Giambi homered in his first at-bat of the 2000 season, a deep blast to right field off of Hideo Nomo, and then hit another homer in his last at-bat of the same game, off of Doug Brocail. The emergent slugger would make good on those April auspices, posting a ludicrous .333/.476/.647 (137/96 BB/K) en route to his first All-Star appearance and an AL MVP award. His 2001 season was even better: .342/.477/.660 (129/83 BB/K), and though he’d lose out on his second-straight AL MVP award to Japanese sensation Ichiro Suzuki, he’d earned himself a reputation as one of the game’s most feared sluggers. Sports Illustrated had featured the greasy-haired, tattooed Giambi on the cover of their magazine that season, displaying an eerie (if inadvertent) prescience in dubbing him “The New Face of Baseball.” He was unrepentant power, an unforgiving beast of a hitter who eternally threatened to break your team’s back with one swing of his bat.
Indiana, ”Big Klu” was discovered by a groundskeeper and blossomed into a feared slugger for the Cincinatti Redlegs from 1947-1957. After hitting 74 home runs over the first five seasons of his career, he hit 40, 49, 47, and 35 over the next four seasons – batting over .300 in all of them – before injuries quickly and decisively sapped him of his effectiveness (he was traded to the Pirates in ‘58 and was out of the game by ‘62). Kluszewski was the prototype: listed at 6′2″ and 225 lbs, the first baseman caused a major uproar in the baseball world when he began sporting a uniform with the sleeves cut off, claiming that his arms were too large for him to swing the bat comfortably in a traditional jersey top. He was joined by greats like Duke Snider, Eddie Mathews, Stan Musial, Willie Mays, and Gil Hodges in leading an era defined by pure, American strength – an era not entirely unlike how the “Steroid Era” was conceived before the scandals broke. There were, of course, no steroids back then: Methandrostenolone (“Dianabol”), the first anabolic steroid available in the U.S., was not commercially produced until 1958. Big Klu was also alone in his bizarre power spike, though it can be speculated that he’d have remained productive had his body not broken down (in the 1959 World Series, after having logged just 223 ABs in the regular season, he famously slugged .826 with 10 RBI in 6 games for the White Sox). He suddenly became a monster at age 28 (Giambi was 29 during his 2000 MVP season), and little explanation exists as to why.
It’s interesting, then, that he finds himself in the middle of a small-time feel-good story. His tenure in New York was distinctly unsatisfactory: the Yankees paid him$32,493.91 each time he stepped to the plate, but he managed just three All-Star appearances in his seven seasons with the team. He amassed good power numbers when he was healthy, but he seemed to always be dinged up (he averaged just 528 PA per season) and brought the team no World Series rings: the team only won two postseason series during his tenure (though he did hit two home runs in the infamous Grady Little game). There was the public shame associated with the steroid story – and, being a Yankee, Giambi was predictably vilified by fans and sportswriters throughout the country, who turned his once-beloved greaseball persona into something evil and sinister. When his inner weirdo emerged – during the unsavory
Tim Redding is a goon.
Sabathia’s contract (which includes the guarantee of a private suite during road trips) contains an opt-out clause after 2011, so Sabathia’s only on the hook for taking $69,000,000 of the Yankes’ cash before he can try again elsewhere. It also includes full no-trade protection. Teixeira netted himself a no-trade clause as well, while Burnett’s limited no-trade clause gives him the right to block deals to 10 teams per season. As a note on Burnett, he got himself an extra $4,500,000 per year in 2009 and 2010 by opting out of his Jays contract.
The problem with this argument is that the underlying implication – money leads to wins, especially postseason wins – remains controversial. Ironically, it is the Yankees themselves who brought this issue to the fore. From 1996-2000, the Yankees averaged 97 wins per season, winning four World Series titles and establishing themselves as the premier baseball dynasty of the era. Ostensibly, they accomplished this by outspending everyone else: in 1996, the Yankees’ payroll (led by Cecil Fielder, Ruben Sierra, and Paul O’Neill) sat $6.3 million above that of the second-highest team, the Orioles (Cal Ripken Jr., Rafael Palmeiro, Bobby Bonilla). By 2000, the payroll gap had increased to $18.4 million, fueled by contracts to Bernie Williams, David Cone, and Derek Jeter that doubled the salaries of what the fourth-highest-paid Yankee in 1996 made (2000’s second-highest payroll was the Braves: Greg Maddux, Tom Glavine, Andres Galarraga). People sat up and took notice. How, they wondered, were smaller-market teams ever going to compete with the likes of the Bombers?
that reflect demand schedules. An owner with a team payroll of $1 million will display the same behavior as an owner with a team payroll of $100 million: they will charge as much as they can without turning fans away. It’s the fans’ behavior that changes: when fans are willing to pay more, owners raise ticket prices. It’s easy, of course, to see the connection: fans pay more to see better players, and better players cost more. Fans’ dollars don’t really care how much the catcher is making; a good catcher making the league minimum will be just as popular as that same catcher making $6.7 million a year, and fans will pay the same amount to watch both catchers play, regardless of what either is earning. As BP’s Neil DeMause points out, attendance costs have been jumping primarily because of “mallparks” attracting hordes of higher-income fans to games, who are willing to shell out more money for wider concourses, gourmet food menus, more comfortable seats, and bigger jumbotrons. Demand for entertainment – including baseball – shot up during the nineties. Ticket prices, naturally, have followed suit.
more specific, a player’s worth comes from the value that fans of a team derive from watching him play for them, captured by the organization in the form of revenue. This information is captured in a team’s market size: how many people value the ballclub, and how much are they willing to pay to support it? If you picked up Yankee Stadium and dropped it in the middle of Kansas City, Missouri, it’s not as though the fanbase of the Kansas City Yankees would suddenly rival that of their former fanbase in New York. New York is a huge media market, and people in New York are rabidly passionate about baseball. They are, quite simply, willing to pay more for it: to pay more to watch a game, to buy a souvenir soft drink cup, to purchase a replica jersey, to fund YES, and the like. It’s the same reason you can’t plop a soccer team in the middle of Giants Stadium and lure Thierry Henry to the states: no one really cares that much about soccer. Those New Yorkers would rather pay for baseball.
have slowly spread across the globe, from Latin America to China, Korea, and baseball-crazy Japan, allowing the league to explore previously untapped international markets (there’s no Japanese point guards or wide receivers). Intelligent new marketing strategies and the gradual embracing of the sabermetric community have seen baseball’s pockets grow deeper and deeper over the past 10 years. If the league’s raking in more dough than ever, tell me: what is wrong with the business model? Some have even gone so far as to make the argument that megateams like the Red Sox and the Yankees are actually good for baseball. Not only are they the league’s top local markets, but they have the financial sway to become conglomerates unto themselves: both the Red Sox (NESN) and Yankees (YES) have created small media empires, by which they are able to pull in additional advertising and merchandising dollars. They ensnare casual fans who enjoy watching players like David Ortiz but would rather swallow a fork than watch Mark Ellis for three hours. The teams themselves become symbols of cool, and draw massive away crowds at other teams’ ballparks, because regardless of whether your team is winless or undefeated, ticket demand is higher when better teams are in town.
